Scan the Horizon, Shape the Future: A Practical Workshop on the PESTEL Model
From Uncertainty to Insight – Strategy Powered by PESTEL
Live Online | Half-day Workshop | Interactive, Intensive & Practical Training
This practical workshop introduces you to the PESTEL model, a powerful framework for analysing the external environment and enhancing your strategic thinking. In today’s rapidly changing business landscape, organizations must anticipate external factors that can reshape markets overnight. Political shifts, technological breakthroughs, or social changes can make or break a strategy.
Working hands-on with real cases and your own organisational context will inspire you to identify opportunities, mitigate risks, and design resilient strategies for sustainable growth.
Professionals who:
- are responsible for strategy development, business growth, or organizational transformation;
- seek practical skills and inspiration on the ways of scanning the environment and translating insights into strategy;
- value hands-on, interactive learning.
Objectives
The programme aims to equip participants with practical skills and creates perfect opportunity to gain benefit of collaboration and diversity: working in a team, sharing perspectives, and co-creating insights that go beyond individual knowledge.
After completing this course you will be able to:
- confidently apply the PESTEL model to analyse industries and markets,
- identify the external drivers of change most relevant to your organization,
- translate insights into solid strategic actions,
- inspire your team to stay proactive and agile in the face of external uncertainty.
Training Methodology
This short but powerful workshop combines interactive plenary discussions, team-based exercise, and structured reflection.
The design ensures that theory is applied immediately to practice and the focus is on “learning by doing” – practicing the PESTEL model to experience how external factors impact the strategy building process.
Interactive half-day workshop introducing the PESTEL framework as a practical tool for scanning the external environment and shaping smarter strategies.
Participants will explore how political, economic, social, technological, environmental and legal factors influence their projects and organizations.
You will gain insights and answer these questions:
- What is PESTEL and how can it support strategic thinking?
- Which external forces most strongly impact your organization/project?
- How can you prioritize key drivers and turn them into opportunities or manage risks?
- What tools and practices help in monitoring trends and disruptions on an ongoing basis?
Practical elements of this session include:
- Mapping external factors using the PESTEL Radar Canvas
- Working in groups to identify risks, opportunities, and implications
- Engaging in peer-to-peer learning, exchanging perspectives across industries
- Receiving feedback from facilitator and peers, ensuring insights are practical and actionable
Katarzyna Jasińska - Manager with 28+ years of experience in strategic management, business development including M&A, project management, cooperation with global automotive concerns and management of international teams in Europe, China and Mexico.
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