Masterclass in Social Media: Building a Brand on LinkedIn

Masterclass in Social Media: Building a Brand on LinkedIn

1-hour Free Online, training webinar with Q&A session – Part of the Learning at Work Week initiative 

Overview:

LinkedIn is presented as the foremost professional networking platform with over a billion users globally. This webinar outlines how professionals and organisations alike can strategically use LinkedIn to cultivate their brands, establish professional connections, and understand market dynamics. Ultimately, the guidance provided in this webinar aims to help users build supportive networks and leverage organic methods to achieve success on the platform.

Agenda:

• Optimising LinkedIn profiles
• Understanding the LinkedIn algorithm
• Best practices on LinkedIn
• How to get results on LinkedIn
• Q&A session – ask the expert!

Trainer:

Juliusz Kaminksi – Senior Marketing Specialist at EY Academy of Business, specialising in developing and implementing marketing strategies, conducting digital data analysis, and executing advertising campaigns.